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5 Tips to Instantly Improve Your Web Copy in An Afternoon

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Call me an old soul, but I’m a seeker of life’s little pleasures

My idea of a good time is:

 …At the dining room table for family game night playing a friendly match of Farkle.

…Over a cup of freshly poured coffee for Sunday brunch catching up with a friend.

…By a smoky fire pit on the back patio with my husband.

What do THEY HAVE IN common — and why should they matter to you?

It shows in the seemingly mundane, we're built for connection

When your brand leads with connection, it goes from another tab on the screen to finally being seen

Together, we’ll discover the words to inspire your audience into action, and make them your biggest advocates for the long haul.

Kathy is a great collaborator that truly honors your vision and genuinely cares about your success.

Working with Kathy was AMAZING! She took the time to really get to know not only my business but me as a business owner. She wanted my brand to sound authentic and welcoming while maintaining and building the brand I was seeking.

Megan - M. Kaye Events

Allow me to introduce myself — my name is Kathy Young! And I’m a few things...

Proud wife, Enneagram 4 who asks questions 7 layers deep, chicken sandwich connoisseur... 

In this context, I'm your website copywriter and brand messaging strategist to hand your words off to, worry-free. I love taking a front-row seat to your brilliance and hyping you up to shout it from the *virtual* rooftops. Getting your passion on paper and your audience to gravitate toward you? It never gets old.

From experience, I know just how powerful the right message can be to propel your business forward.

So let’s get growing...

And get your message right.

A few principles I stand by:


A powerful message shouldn't be rushed. That's why you can expect a project timeline of 3-4 weeks in many cases. It’s worth the wait to have copy that deeply resonates and inspires action.


My copy is driven by human psychology and conversion strategy. However,these tactics only go so far. Copy is the strongest when coupled with branding made to connect, followed by the relationship to your audience. 


Clarity comes from a solid brand message, leaning into your area of expertise, and targeting a specific goal without distractions. I often suggest you’ve nailed down your niche and offerings to make the most out of partnering with a copywriter.

The Podcast Features

Learn more about my brand messaging philosophy through these curated conversations. 

WANT TO dive deep? listen to ...

Why "Rekindle"?

Ah, good question. By nailing your message, my hope is you’ll literally light up within you the spark that started it all — your business that is.

I’ve always been drawn to the idea of warmth. Summer is my favorite season, I love wood-burning fire pit, and I know I’m not the only one who gets all warm inside when in good company.

Our audience deserves the same tingly feeling.

An impromptu Airbnb getaway does wonders — especially with great friends. I’m probably planning my next one right now.

Ketchup is a beautiful condiment. It deserves to grace its presence on *almost* everything. Eggs. Cheeseburgers. And of course, chicken sandwiches. 

A 16-year-old serenaded me with a ukulele. 6 years later he became my husband and best friend. It’s my favorite story to tell.  

I spent two years saying “my pleasure” at a local Chick-fil-A. It taught me about branding, second-mile service, and how to entertain kids in a cow costume.

Nothing beats quality time. It’s my love language and I hope to spend quality time with you on your next project! (Borderline cheesy...but true. So we’ll roll with it.)

And just so I’m #relatable as the kids say...

Those idiosyncrasies you were slightly curious about

All the way down here? Must mean you’re eager for your message to be told.

help me tell it →