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Let’s break down the core differences between the two and ultimately, how they work together to grow your business.
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Strip your business down to the studs. Near the bottom is a desire to build a living that serves others. Pair it with words the world ought to hear. Only then will heads tilt.
I often bypass small talk for existential conversation, but I'd be lying if I said this work is my raison d'être (reason for existence). I have a full life outside of what I do I'm sure the feeling is mutual.
That's why I use the tension of shared human experience to form a perspective your people can wildly relate to. So before you take a megaphone to it, let's get your message right.