Express your brand identity and establish authority with website copywriting
So you can attract aligned clients and opportunities.
WEBSITE COPYWRITING & BRAND MESSAGING
Here's how your people don't want to feel when they visit your website...
Confused — Confusion is the quickest path to people saying "sayonara" to your site without remorse. Can you help them or not?
Misunderstood — There's no worse feeling than feeling sold to. Yes, they're looking for a solution. But they also want to know you care.
Misled — How does your offer change their lives? You neither want to undersell your value or offer the world on a silver platter.
something to ponder
Soo happy you were able to create my website copy for me because if it were up to me, I'd still be staring at a blank page
So kind, easy to talk to and professional and sooo soo good at what you do. You were able to help me find my voice and put it all into such beautiful words that I would have truly struggled to put together on my own. Being a introverted person I have always struggled when having to talk about myself and what I do / love to do so having you their to guide me through the entire process was a blessing.
ISABELLA, ISABELLA VILLANI PHOTOGRAPHY
Your site might be working "well enough" for the moment...
YOUR WEBSITE IS YOUR MOST VALUABLE online ASSET
But if your website doesn't position you as *the* solution your people need or address the conversation happening in their heads— you're leaving money on the table.
I'M HERE TO MAKE SURE THAT DOESN'T HAPPEN
I can picture it already...can you?
How do you receive all of this? When working with a copywriter who sees your vision as clearly as you do.
✔ CLIENTS AND CUSTOMERS BOOKING YOU BECAUSE youR WEBSITE COPY "spoke their language"
✔ 100% CONFIDENCE IN YOUR AUTHORITY BECAUSE YOU APPROACH ISN'T JUST A CARBON-COPY OF SOMEONE ELSE'S— IT'S YOURS
✔ Waking up to leads, sales, SIGN-UPS, and more revenue becuase your website copy doubles as your BEST sales person
I WANT ALL THIS! →
I'm not using the same tired, overused verbiage to describe what I provide to my clients anymore, and that in itself is HUGE.
I'm confident in my web copy and the way that it sells my offers and explains the value I bring to the table. I've never had copy that felt 100% ME while also being exactly what my potential clients needed to read, but now I do! I love Kathy's work so much that I've implemented it in my process so my clients get to experience working with her as well! 😉
JORDAN CHAN - JAI INNOVATIONS
Words only scratch the surface of what you'll get when working together
Clients tell me that our work together can often feel therapeutic which is pretty much the biggest compliment ever, hands down.
I encourage brain dumping, rambling, vision casting, never-had-a-chance-to-speak-this-out-loud-ing, to collect your story's golden nuggets as you find clarity in your own business.
This process is a collaborative one. If you're set on the direction you're headed with your vision fueling you, I'll forge your path with words that'll get you there.
fancy meetin' you - the name's kathy
I've been able to book more services thanks to Kathy knowing how to bring out the exact message [I wanted] to share in such great understandable detail to [my] audience
Working with Kathy brought my exact vision of how my business should be conveyed into a reality. So much relief after Kathy grabbed my vision and put it into context for everyone to see. She is so creative, detailed, and really genius in her writing!
TATUM, CURATED & CLOTHED
It’s time for website copy and brand messaging that will tap into business growth that's
I'm ready! →
overflowing
The path begins with web copy & a powerful brand message
choose your path:
UP TO 5 PAGES
Full Website Copywriting
Recommended for seasoned businesses with at least two different core offers or services
✔ Up to 5 pages of copy (Home, About Splash Page & Two Services Pages)
✔ Conversion-focused messaging through market research
✔ Communication with your designer as needed
✔ Keyword-rich SEO titles & meta descriptions
✔Two rounds of revisions
✔ +Add on pages as needed
$4500 USD
timeline: 2-3 Weeks
UP TO 5 PAGES & BRAND MESSAGING GUIDE
Website Copy & Brand Messaging Guide
Recommended for businesses who would like to establish an authentic brand voice with a Brand Messaging Guide to inform positioning and on-brand content marketing
✔ Up to 5 pages of copy (Home, About Splash Page & Two Services Pages)
✔Brand Messaging Guide tailored to your business
✔ Conversion-focused messaging through market research
✔ Communication with your designer as needed
✔ Keyword-rich SEO titles & meta descriptions
✔ Two rounds of revisions
$6000 USD
timeline: 3-4 weeks
SAY NO MORE - I'M IN!
UP TO 3 PAGES
Minimal Website Copywriting
Recommended for newer businesses with at least one core offer or service
✔ Up to 3 pages of copy (Home, About & Services)
✔ Conversion-focused messaging through market research
✔ Communication with your designer as needed
✔ Keyword-rich SEO titles & meta descriptions
✔Two rounds of revisions
✔ +Add on pages as needed
$3750 USD
timeline: 2-3 Weeks
THIS ONE'S FOR ME
yes, i can't wait!
I achieved my biggest 6-figure launch yet and converted over 1/3rd of my warm audience! [Kathy's] bangin' copy has created more views, traction and sales within my business as a whole.
Working with you was an incredibly ease-filled experience. I felt seen and supported every step of the way. I'm absolutely in love with the work we created together and I will absolutely be working with you again!
NIKI COZMO, NIKI COZMO HYPNOTHERAPY
Let's into the nitty gritty, shall we?
⟶ Sales-driven market research to understand what your audience is actually thinking
⟶ Pulling out and understanding the key messages your audience needs to hear to get them to convert
⟶ Brand messaging strategy to craft your unique positioning and stand out in a sea of voices so clients are excited to work with YOU
⟶ Strategic layout so your website viewers effortlessly land on your contact page
EVERY WEBSITE COPYWRITING EXPERIENCES COME WITH...
LET'S DO IT!
Develop a brand with personality, values, and unique thought-leadership, you’ll stand out and transform your brand into an experience. The Brand Messaging Guide includes clear descriptions around your:
Mission
Core values
Target audiences
Brand voice
Brand story
Value proposition
And more
...all in a comprehensive document
NAIl DOWN YOUR BRAND MESSAGE WITH
The Brand Messaging Guide
Want the Brand Messaging Guide by itself?
TAKE ME THERE
Let's break it down: I give you the same questionnaire and Reflection Call as I would my full-service clients. Except after our call, I give you an exact road map for how to write your web copy on your own. In 14 days, you hand over your draft to me. Then I polish and revise as needed so you can finally hit "publish" on your site!
DON'T WANT TO FULLY OUTSOURCE BUT DON'T WANT TO DIY?
Done-With-You Website Copywriting
Investment: $1750
JUST WHAT I NEEDED!
TIMELINE:2 WEEKS
swiftly enter...
HOW DOES IT ALL WORK?
Here’s how I go from scattered thoughts to strategic prose:
Reach Out When You’re Ready
First, let's hop on an Intro Call to officially meet. We’ll start with small talk and effortlessly transition to the core elements of your project.
stage o1
Reflect On the Journey You’ve Embarked On
Through an intentional questionnaire and Reflection Call, we’ll dive deeper into the core of your brand (digging up the good stuff) as your message reveals itself.
stage o2
Relax As I Write Your Copy
Next, you’ll get a taste of your new messaging through a detailed Copy Branding Brief. Shortly after, I’ll get to word wrangling. As you get to unwinding.
stage o3
Refine Your Message
Good things take time — including your copy. We’ll take dedicated time to revise your message and tidy up final details.
stage o4
Renew the Connection With Your Audience
You can now reap the benefits of website copy that speaks your vision, shares your values, and converts prospects into clients. *Insert your sigh of relief here*
stage o5
Our new brand has helped us communicate our value to couples, attract the right people, book more gorgeous weddings, and even book our biggest wedding to date!
I feel really confident that the new copy will attract my ideal client and speak to exactly how we can help them. It was a really collaborative process, which I appreciated. Kathy was so easy to work with and super skilled at crafting the right words, which is something that I struggle with! I would recommend her to anyone looking to improve their web copy!
Carolyn KULB, Bloom Poet
I feel grateful for walking alongside Kathy as I went through my rebrand.
She held my hand and supported me through every step, ensuring that the work aligned with who I am and my vision. Kathy did a fantastic job bringing playfulness, simplicity, and confidence into my web copy. My website now feels and connects directly with my audience.
HANAA Ghannoum, PEACE WITHIN PARENTING
After reading through the copy all I had to say was WOW! I felt like you captured my voice, approach, and style to therapy perfectly.
SARAH Strumeier, BE KIND COUNSELING
Before I began working with Kathy, I felt my brand didn’t actually reflect the feelings I was hoping to express to potential customers. It was bland and lacked authenticity.
I knew what I wanted to say, but wasn’t sure how to put it into words. The website copy Kathy created for me is beyond my wildest expectations. The first night I read it, I literally cried because I wasn't expecting anything of this magnitude. She expertly captured everything I wanted to convey to my customers but wasn't skilled enough to write. I am so glad that I decided to make this investment.
