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5 Tips to Instantly Improve Your Web Copy in An Afternoon

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Website copy that establishes your authority and expresses your brand identity

A delicate blend of research-driven yet creative messaging to help you book clients who are a *delight* to serve

WEBSITE COPYWRITING & BRAND MESSAGING

If a swoon-worthy client or customer came to your website *right now*...how would you want them to feel? 

Before I answer that question...let me tell you what they don't want to feel. 

They don't want to feel confused  Confusion is the quickest path to people saying "sayonara" to your site without remorse. Can you help them or not? Plain and simple.

They don't want to feel misunderstood — There's no worse feeling than the feeling of being sold to. Yes, they're looking for a solution (and an easy one). But they also want to be metaphorically wined and dined, ya know? In other words, they want to know actually care

They don't want to feel misled — What can they accomplish with your help exactly? Nothing more, nothing less. While you shouldn't undersell your value (which most of us tend to do) you also don't want to promise the world on a silver platter.

(Not as common but still worth mentioning because sadly...it happens more often on the internet than you think)


question for you...


Soo happy you were able to create my website copy for me because if it were up to me, I'd still be staring at a blank page

So kind, easy to talk to and professional and sooo soo good at what you do. You were able to help me find my voice and put it all into such beautiful words that I would have truly struggled to put together on my own. Being a introverted person I have always struggled when having to talk about myself and what I do / love to do so having you their to guide me through the entire process was a blessing. 

ISABELLA, ISABELLA VILLANI PHOTOGRAPHY

Your website is your most *valuable* online asset. Meaning it might be working "well enough" for the moment...

OK...i just inadvertently answered THE ORIGINAL QUESTIOn. BUT here's why AVOIDING THE above three elements are so important

But if you aren't consistently selling your offers with 100% clarity and authentic messaging — expressing the *exact* help someone needs more than they can express it themselves  — you could be leaving opportunities for growth on the table

I'M HERE TO MAKE SURE THAT DOESN'T HAPPEN

I can picture it already...can you?

How do you receive all of this? When working with a copywriter who sees and hears your vision as clearly as you do. 

CLIENTS AND CUSTOMERS BOOKING YOU BECAUSE youR WEBSITE COPY "spoke their language" 


100% CONFIDENCE IN YOUR AUTHORITY BECAUSE YOU APPROACH ISN'T JUST A CARBON-COPY OF SOMEONE ELSE'S— IT'S YOURS


✔ Waking up to leads, sales, and more revenue becuase your website copy doubles as your BEST sales person

I WANT ALL THIS! →

I'm not using the same tired, overused verbiage to describe what I provide to my clients anymore, and that in itself is HUGE. 

I'm confident in my web copy and the way that it sells my offers and explains the value I bring to the table. I've never had copy that felt 100% ME while also being exactly what my potential clients needed to read, but now I do! I love Kathy's work so much that I've implemented it in my process so my clients get to experience working with her as well! 😉

JORDAN CHAN - JAI INNOVATIONS

Brilliantly crafted words only scratch the surface of what you'll get when working together

These words will position you as an expert in your industry. Because in reality, you're already one. 

All that's left to do is create website copy that matches your expertise and resembles a brand you're proud to represent.  

Clients tell me that our work together can often feel therapeutic which is pretty much the biggest compliment ever, hands down. 

I encourage all kinds of brain dumping, rambling, vision casting, never-had-a-chance-to-speak-this-out-loud-ing, so I can collect all the golden nuggets that is your story while you find clarity within your own business. 

All that to say, this process is a collaborative one. If you're set on the direction you're headed with your heart fueling you, I'll forge your path with the words that'll get you there. 




fancy meetin' ya - the name's kathy!

I've been able to book more services thanks to Kathy knowing how to bring out the exact message [I wanted] to share in such great understandable detail to [my] audience

Working with Kathy brought my exact vision of how my business should be conveyed into a reality. So much relief after Kathy grabbed my vision and put it into context for everyone to see. She is so creative, detailed, and really genius in her writing!

TATUM, CURATED & CLOTHED

It’s time for website copy and brand messaging that will tap into business growth that's                               

I'm ready! →

overflowing

The path begins with web copy & a powerful brand message

choose your path:

UP TO 5 PAGES 

Minimal Website Copywriting

Recommended for businesses going through a rebrand, are mostly clear on their new brand direction, but would like help with brand messaging strategy.

✔ Up to 3 pages of copy (Home, About & Services)
✔ Conversion-focused messaging through market research
✔ Communication with your designer as needed
✔ Keyword-rich SEO titles & meta descriptions
✔Two rounds of revisions
✔ +Add on pages as needed

$4250USD

timeline: 2-3 Weeks

yes, i can't wait!

UP TO 5 PAGES & BRAND MESSAGING GUIDE 

Website Copy & Brand Messaging Guide

Recommended for businesses who are looking to pivot their messaging, but need guidance on their new direction. (With a Brand Messaging Guide to inform future on-brand content and marketing moving forward)

✔ Up to 5 pages of copy (Home, About Splash Page & Two Services Pages)
✔Brand Messaging Guide tailored to your business
✔ Conversion-focused messaging through market research
✔ Communication with your designer as needed
✔ Keyword-rich SEO titles & meta descriptions
✔ Two rounds of revisions

$5500 USD

timeline: 3-4 weeks

SAY NO MORE - I'M IN!

I achieved my biggest 6-figure launch yet and converted over 1/3rd of my warm audience! [Kathy's] bangin' copy has created more views, traction and sales within my business as a whole. 

Working with you was an incredibly ease-filled experience. I felt seen and supported every step of the way. I'm absolutely in love with the work we created together and I will absolutely be working with you again!

NIKI COZMO, NIKI COZMO HYPNOTHERAPY

Develop a brand with personality, values, and unique thought-leadership, you’ll stand out and transform your brand into an experience. The Brand Messaging Guide  includes clear descriptions around your: 

Mission
Core values
Target audiences
Brand voice
Brand story
Value proposition
And more 

...all in a comprehensive document

NAIl DOWN YOUR BRAND MESSAGE WITH

The Brand Messaging Guide

Want the Brand Messaging Guide by itself?

TAKE ME THERE

Let's into the nitty gritty, shall we? 

 ⟶ Sales-driven market research to understand what your audience is actually thinking⁠

 ⟶ Pulling out and understanding the key messages your audience needs to hear to get them to convert⁠

 ⟶ Brand messaging strategy to craft your unique positioning and stand out in a sea of voices so clients are excited to work with YOU

 ⟶ Strategic layout so your website viewers effortlessly land on your contact page

EVERY WEBSITE COPYWRITING EXPERIENCES COME WITH...

LET'S DO IT!

HOW DOES IT ALL WORK?

Here’s how I go from scattered thoughts to thoughtful (and strategic) prose: 

Reach Out When You’re Ready 

First, let's hop on an Intro Call to officially meet. We’ll start with small talk and effortlessly transition to the core elements of your project. 

stage o1

Reflect On the Journey You’ve Embarked On

Through an intentional questionnaire and Reflection Call, we’ll dive deeper into the core of your brand (digging up the good stuff) as your message reveals itself.

stage o2

Relax As I Write Your Copy

Next, you’ll get a taste of your new messaging through a detailed Copy Branding Brief. Shortly after, I’ll get to word wrangling. As you get to unwinding. 

stage o3

Refine Your Message

Good things take time — including your copy. We’ll take dedicated time to revise your message and tidy up final details. 

stage o4

Renew the Connection With Your Audience 

You can now reap the benefits of website copy that speaks your vision, shares your values, and converts prospects into clients. *Insert your sigh of relief here

stage o5

WORDS MAKIN' MY HEART HAPPY

Our new brand has helped us communicate our value to couples, attract the right people, book more gorgeous weddings, and even book our biggest wedding to date!

I feel really confident that the new copy will attract my ideal client and speak to exactly how we can help them. It was a really collaborative process, which I appreciated. Kathy was so easy to work with and super skilled at crafting the right words, which is something that I struggle with! I would recommend her to anyone looking to improve their web copy!

Carolyn KULB, Bloom Poet

 I feel grateful for walking alongside Kathy as I went through my rebrand. 

She held my hand and supported me through every step, ensuring that the work aligned with who I am and my vision. Kathy did a fantastic job bringing playfulness, simplicity, and confidence into my web copy. My website now feels and connects directly with my audience.

HANAA Ghannoum, PEACE WITHIN PARENTING

After reading through the copy all I had to say was WOW! I felt like you captured my voice, approach, and style to therapy perfectly. 

SARAH Strumeier, BE KIND COUNSELING

Before I began working with Kathy, I felt my brand didn’t actually reflect the feelings I was hoping to express to potential customers. It was bland and lacked authenticity. 

I knew what I wanted to say, but wasn’t sure how to put it into words. The website copy Kathy created for me is beyond my wildest expectations. The first night I read it, I literally cried because I wasn't expecting anything of this magnitude. She expertly captured everything I wanted to convey to my customers but wasn't skilled enough to write. I am so glad that I decided to make this investment. 

TAUNYA dismond, CONFETTI PARTY CO.

Turn silent, passive readers into *raving* fans that’ll sing your praises?

HOW ABOUT WE...

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