Ever notice how you can hear someone more clearly through conversation compared to someone yelling at you through a megaphone?
That's because one method forces a message into your ears, talking at you. The other engages in a conversation with you.
The same principle applies to copywriting.
Your words don't have to be the MOST clever, or the MOST flashy, or the MOST convincing to sell what you do.
Your words just need simplicity, strategy, and a whole lot of heart behind it.
In one way or another, we all long for connection. To feel seen, heard, and deeply known by other humans. That is possible for you and your dream clients with the power of story and sales-driven words. Here’s my approach:
Nail down your brand messaging to transform your brand into an experience.
If you’ve already nailed down your authentic brand message, elevate your web copy to match.
Get an email sequence, sales page, and other copy projects finished in a snap without losing personal touch.
If we strip down your business to it’s core, what’s left is a calling. Otherwise known as the desire to use your gifts and talents to create a living while serving others in the process.
With strategic, story-laced words, your message has the power to literally speak your most audacious goals into existence. Gives me goosebumps just thinking about it.
That's why I’m here to help you boldly proclaim that message with conviction, certitude, and crystal-clear copy.
Before working with Kathy my copy didn’t connect with my audience or correctly portray what I was trying to say and offer. After I read the first draft and found myself continuing to say yes as I read it. It resonated with everything I wanted to communicate.
At first glance, I literally cried. I feel like you wrote my heart which I've never been proficient enough to explain!
Kathy did an amazing job translating my vision into the right words. She took my personality and created word animation so that you knew exactly how to feel when conducting business with our office
Working with Kathy was SO easy, and I feel like my website fully encompasses not only who we are, but what we stand for. There are no questions about what we do, or what it will be like to work with us. I would, without a doubt, recommend Kathy to anyone that is needing any help with their copy!
Action-packed methods so your website can spark connections swiftly. Around the same time it takes to finish a leisurely afternoon stroll with a good friend — we should really do those more often.
Because you can’t have one without the other.