I just really want to emphasize how grateful I was for Kathy's help on this project. And she nailed it.
You inherently know that building trust in a real-life relationship takes time and dedication.
Your brand works in the same way.
For your audience to trust you, they need to feel the *human* element behind every piece of written copy you put out there.
Because last time I checked *ahem* you are human. But more importantly, they want to know that you'll see, treat, and speak to them in the same way (human, that is).
After years of trying to write my own copy, I realized my business can definitely get by, but I really wanted it to thrive and grow quickly. this meant that I needed to hire someone to do what doesn't come naturally to me, so that I can spend time doing what I do best!
Develop a brand with personality, values, and unique thought-leadership, you’ll stand out and transform your brand into an experience. Includes clear descriptions around your:
✔ Mission, Vision & Big Idea
✔ Core Values
✔ Brand Story
✔ Key Differentiators
✔ Target Audience Persona
✔ Brand Voice Breakdown
✔ Buzz Words
✔ Value Proposition
✔ Content Marketing Pillars
⟶ You want a resource to reference (or pass on to another writer down the road — *hint hint*) so every piece of content your brand creates to stays on voice. Consistently. Every time.
⟶ You've been at this business thing for a while but finally want to get back to the fundamentals behind your vision to help your brand propel forward
⟶ You want to document the core pillars of your brand that lay beneath the surface on paper so it viscerally shows up in everything you do for your business
When building this brand guide, she really makes you think about the big picture items and why exactly you do what you do, who do you serve, what are you values etc. We are huge on being an advocate for our couples and believe in 100% transparency but Kathy worded everything so thoughtfully and made us sound like true professionals. I would highly recommend her to anyone feeling like their business needs a lift. Kathy, We are toasting virtual champagne in your honor!
We start by identifying your nonegotiables — what do you stand for? What do you not stand for? This is undeniably the most important part of the process that will serve as your North Star.
Next, we’ll peep at the competition. Not so you can become a carbon copy of them — far from it. We’ll identify parts of your framework and process that make you unlike anyone else.
Who were the clients and customers that truly lit you up? We want to understand them from the inside out so you can connect with even more people like them!
Believe it or not, your brand voice is the *last* part of the process on purpose. Once we’ve established the foundations, now we get to outline how to express your brand through compelling language
Through this insight, I was able to make strategic decisions about not only my brand messaging but also my services and other business components. I highly recommend working with Kathy. She is extremely professional, organized, and went the extra mile to make sure I was happy with the end product!
I feel really confident that the new copy will attract my ideal client and speak to exactly how we can help them. It was a really collaborative process, which I appreciated. Kathy was so easy to work with and super skilled at crafting the right words, which is something that I struggle with! I would recommend her to anyone looking to improve their web copy, and I can't wait to relaunch with our finished work!