Grow your brand by owning your brilliance
Through a comprehensive guide that articulates your people, positioning, and purpose.
BRAND MESSAGING GUIDES
The heart behind your work can’t be replicated
Yet for some odd reason anything that involves getting words on a page leaves you...
⟶ Sheepish, leave your screen blank, and shying away
OR
⟶ Splattering a myriad of words online in hopes some stick
Sheep and splatter no more. I’m here to write the literal guide for your brand so you know exactly what to say and how to say it — forever and ever amen.
try as they may...
Thank you for helping me get everything out of my head and into the hands of my team.
I just really want to emphasize how grateful I was for Kathy's help on this project. And she nailed it.
KEVIN JENNINGS, JUNCTION 32
You want to string words together that sound like you sell on repeat except…
⟶ “Getting inspiration” from the brands you love ends up doing the opposite — making you feel more confused about your own brand. Ugh.
⟶ You’ve managed to build a loyal following but have always wondered what is it about your brand that brings people your way in the first place
⟶ You don’t only want more clients and customers. You want to know how to communicate with your audience in a way that deeply connects with them
I GET IT
NOW, HERE'S SOMETHING TO KEEP IN MIND IF YOU WANT TO OVERCOME ALL OF THE ABOVE
Building a recognizable brand isn’t about peppering in clever phrases here and there
absolutely!
LET'S GET DIGGING! →
(Nope — not in the slightest)
Your audience only invests in the brands they
For your audience to trust you, they need to feel the *human* element behind every piece of written copy you put out there.
Because last time I checked, you are human. More importantly, they want to know that you'll see, treat, and speak to them like one (a human, that is).
CONSIDER THIS:
resonate with
I hired Kathy, and within the FIRST edit, I almost cried from happiness because I felt like she really understood ME and what my brand was trying to say!
After years of trying to write my own copy, I realized my business can definitely get by, but I really wanted it to thrive and grow quickly. this meant that I needed to hire someone to do what doesn't come naturally to me, so that I can spend time doing what I do best!
KELLI SHAWN, THE UNDERSTATED BRIDE
LET'S CRAFT YOUR BRAND MESSAGE WITH...
The Brand Messaging
Guide
Develop a brand with personality, values, and unique thought-leadership, you’ll stand out and transform your brand into an experience. Includes clear descriptions around your:
✔ Mission, Vision & Big Idea
✔ Core Values
✔ Brand Story
✔ Key Differentiators
✔ Value Proposition
✔ Target Audience Persona
✔ Brand Voice Breakdown
✔ Buzz Words
✔ Content Marketing Pillars
$2750+ USD
timeline: 2-3 Weeks
create my guide
⟶ You want a resource to reference (or pass on to another writer down the road — *hint hint*) so every piece of content your brand creates to stays on voice. Consistently. Every time.
⟶ You've been at this business thing for a while but finally want to get back to the fundamentals behind your vision to help your brand propel forward.
⟶ You want to document the core pillars of your brand that lay beneath the surface on paper so it viscerally shows up in everything you do for your business.
IN CASE YOU'RE WONDERING
You'll want The Brand Messaging Guide if...
YES, I'M IN! →
I mean sure, as the business owner, I have things in my head but not out on paper for our team or to share with others coming into our company.
When building this brand guide, she really makes you think about the big picture items and why exactly you do what you do, who do you serve, what are you values etc. We are huge on being an advocate for our couples and believe in 100% transparency but Kathy worded everything so thoughtfully and made us sound like true professionals. I would highly recommend her to anyone feeling like their business needs a lift. Kathy, We are toasting virtual champagne in your honor!
CINDY THURK - CM PROMOTIONS
WHAT DOES THE PROCESS LOOK LIKE?
The four components of a cohesive brand message
Your Convictions & Core Values
We start by identifying your nonegotiables — what do you stand for? What do you not stand for? This is undeniably the most important part of the process that will serve as your North Star.
COMPONENT o1
Your Key Differentiators
Next, we’ll peep at the competition. Not so you can become a carbon copy of them — far from it. We’ll identify parts of your framework and process that make you unlike anyone else.
COMPONENT o2
Your Community
Who were the clients and customers that truly lit you up? We want to understand them from the inside out so you can connect with even more people like them!
COMPONENT 03
Your Copy Style
Believe it or not, your brand voice is the *last* part of the process on purpose. Once we’ve established the foundations, now we get to outline how to express your brand through compelling language
COMPONENT 04
Through her valuable process of conducting 1:1 interviews with my clients, I was able to uncover the aspects of my business that were resonating the most.
Through this insight, I was able to make strategic decisions about not only my brand messaging but also my services and other business components. I highly recommend working with Kathy. She is extremely professional, organized, and went the extra mile to make sure I was happy with the end product!
Jacinta GANDY, The Social Circle
I really appreciated her candor and willingness to explain the strategy for some of the ideas she proposed, which gave me a lot of confidence in the final product.
I feel really confident that the new copy will attract my ideal client and speak to exactly how we can help them. It was a really collaborative process, which I appreciated. Kathy was so easy to work with and super skilled at crafting the right words, which is something that I struggle with! I would recommend her to anyone looking to improve their web copy, and I can't wait to relaunch with our finished work!
