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Grow your brand by owning your brilliance

A comprehensive Brand Messaging Guide that articulates your values, brand voice, and positioning to help you stand out as the industry leader you know you are

BRAND MESSAGING GUIDES

There’s a certain heart behind your work that can’t be replicated 

You know it. I know it.

But for some odd reason when it comes time for anything that involves writing to promote your business — one of two things happens. You either:

  • Get sheepish, leave your screen blank, and shy away from your authority OR
  • Use a myriad of words in hopes that some of them will stick

There’s a difference between not being confident in what you do versus not knowing how to express what you do succinctly — with clarity and unwavering confidence.

I’m willing to bet you fall in the latter category.

Not to worry.

I’m here to write the literal guide for your brand so you know exactly what to say and how to say it — forever and ever amen.

try as they may...

Thank you for helping me get everything out of my head and into the hands of my team.

I just really want to emphasize how grateful I was for Kathy's help on this project. And she nailed it. 

KEVIN JENNINGS, JUNCTION 32

You just want to string together words that sound like you and effortlessly sell on repeat except…

⟶ You’re not exactly sure what “you sound like” on paper. And every attempt to cultivate a style has felt watered down, inauthentic, and not expressing the passion you know you have (which, granted, is an immense amount)

⟶ “Getting inspiration” from the brands you love ends up doing the opposite — making you feel more confused about your own brand. Ugh.

You’ve managed to build a loyal following but have always wondered what is it about your brand that brings people your way in the first place

⟶ You don’t only want more clients and customers. You want to know how to communicate with your audience in a way that deeply connects with them

I GET IT

NOW, HERE'S SOMETHING TO KEEP IN MIND IF YOU WANT TO OVERCOME ALL OF THE ABOVE

A recognizable brand voice isn’t about peppering in clever phrases here and there

absolutely!

It requires you to pause, slow down, and reflect on what you do, who you serve, and how you serve them. Only then you can begin creating a voice that stands out. Yes, it will certainly take some digging. Will doing this work upfront build a solid foundation for your brand to scale beyond you? 

LET'S GET DIGGING! →

(yeah, nope — not in the slightest)

Your audience will only invest in the brands they connect with, resonate with, and 

You inherently know that building trust in a real-life relationship takes time and dedication.

Your brand works in the same way.

For your audience to trust you, they need to feel the *human* element behind every piece of written copy you put out there.

Because last time I checked *ahem* you are human. But more importantly, they want to know that you'll see, treat, and speak to them in the same way (human, that is).

STILL NOT SURE IF NAILING YOUR BRAND MESSAGING IS WORTH THE EFFORT? CONSIDER THIS:

ultimately trust

I hired Kathy, and within the FIRST edit, I almost cried from happiness because I felt like she really understood ME and what my brand was trying to say!

After years of trying to write my own copy, I realized my business can definitely get by, but I really wanted it to thrive and grow quickly. this meant that I needed to hire someone to do what doesn't come naturally to me, so that I can spend time doing what I do best! 

KELLI SHAWN, THE UNDERSTATED BRIDE

Let’s craft your brand message together with...

THAT BEING SAID

The Brand Messaging
 Guide

Develop a brand with personality, values, and unique thought-leadership, you’ll stand out and transform your brand into an experience. Includes clear descriptions around your:

✔ Mission, Vision & Big Idea
✔ Core Values
✔ Brand Story
✔ Key Differentiators
✔ Value Proposition
✔ Target Audience Persona
✔ Brand Voice Breakdown
✔ Buzz Words
✔ Content Marketing Pillars


$2500+ USD

timeline: 2-3 Weeks

create my guide

 ⟶ You want  a resource to reference (or pass on to another writer down the road — *hint hint*) so every piece of content your brand creates to stays on voice. Consistently. Every time.

 ⟶ You've been at this business thing for a while but finally want to get back to the fundamentals behind your vision to help your brand propel forward

 ⟶ You want to document the core pillars of your brand that lay beneath the surface on paper so it viscerally shows up in everything you do for your business

IN CASE YOU'RE WONDERING

You'll want The Brand Messaging Guide if...

YES, I'M IN! →

 I mean sure, as the business owner, I have things in my head but not out on paper for our team or to share with others coming into our company. 

When building this brand guide, she really makes you think about the big picture items and why exactly you do what you do, who do you serve, what are you values etc. We are huge on being an advocate for our couples and believe in 100% transparency but Kathy worded everything so thoughtfully and made us sound like true professionals. I would highly recommend her to anyone feeling like their business needs a lift. Kathy, We are toasting virtual champagne in your honor!

CINDY THURK - CM PROMOTIONS

WHAT DOES THE PROCESS LOOK LIKE?

Come with me as we walk through the four components of a cohesive brand message

Your Convictions & Core Values

We start by identifying your nonegotiables — what do you stand for? What do you not stand for? This is undeniably the most important part of the process that will serve as your North Star. 

COMPONENT o1

Your Key Differentiators

Next, we’ll peep at the competition. Not so you can become a carbon copy of them — far from it. We’ll identify parts of your framework and process that make you unlike anyone else. 

COMPONENT o2

Your Community

Who were the clients and customers that truly lit you up?  We want to understand them from the inside out so you can connect with even more people like them!

COMPONENT 03

Your Copy Style

Believe it or not, your brand voice is the *last* part of the process on purpose. Once we’ve established the foundations, now we get to outline how to express your brand through compelling language 

COMPONENT 04

Through her valuable process of conducting 1:1 interviews with my clients, I was able to uncover the aspects of my business that were resonating the most. 

Through this insight, I was able to make strategic decisions about not only my brand messaging but also my services and other business components. I highly recommend working with Kathy. She is extremely professional, organized, and went the extra mile to make sure I was happy with the end product!

Jacinta GANDY, The Social Circle

I really appreciated her candor and willingness to explain the strategy for some of the ideas she proposed, which gave me a lot of confidence in the final product.

I feel really confident that the new copy will attract my ideal client and speak to exactly how we can help them. It was a really collaborative process, which I appreciated. Kathy was so easy to work with and super skilled at crafting the right words, which is something that I struggle with! I would recommend her to anyone looking to improve their web copy, and I can't wait to relaunch with our finished work!

Carolyn, Bloom Poet

From here on out, stand for your mission and signal every message you share as uniquely *yours*

NO NEED TO QUESTION YOUR BRAND AGAIN

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